INTRODUCING WHO WE ARE

Our Story

Emerging from its roots as LL Lucky Games - a pioneering slot game studio - EMB Mission Bound has evolved into a fully integrated ecosystem, delivering innovative casino games, advanced platform technology, and comprehensive operator solutions to redefine digital entertainment.

Chronology

Extended Timeline

2019

Inception of Lady Luck GAMES

Began on our journey in the gaming industry.

2021

LL Lucky Games AB went public

LL Lucky Games AB was proudly listed on Nasdaq First North in Sweden in June.

2022

Strategic Acquisition of ReelNRG

The acquisition of ReelNRG, a UK-based slot game studio, solidifies our position as a leading independent gaming studio in Europe’s regulated markets.

2023

Key Stake in CYG

Our 20% equity investment in CYG, a specialized software development firm, enhances our market presence and unlocks new distribution opportunities across Asia.

2025

Rebranded to EMB Mission Bound

In January, LL Lucky Games rebranded as EMB Mission Bound, signifying our evolution from a single-product company into a diversified group with multiple offerings. We amplify our impact across the global gaming ecosystem.

Our Vision

We strive to bridge businesses, their audiences, and the exhilaration of gaming in groundbreaking ways.

Characteristics

Integrity & Professionalism

Uphold high standards of integrity, reliability, and efficiency in all operations.

Innovation & Agility

Drive progress with creative solutions and cutting-edge technology while staying responsive to market changes.

Resilience & Inclusivity

Demonstrate grit and perseverance in challenges, embracing diverse cultures, and prioritizing employee well-being and development.

Characteristics

Integrity & Professionalism

Uphold high standards of integrity, reliability, and efficiency in all operations.

Innovation & Agility

Drive progress with creative solutions and cutting-edge technology while staying responsive to market changes.

Resilience & Inclusivity

Demonstrate grit and perseverance in challenges, embracing diverse cultures, and prioritizing employee well-being and development.

Our Group of Companies

Founded in 2019, Lady Luck GAMES is a Swedish company committed to crafting cutting-edge casino games. By blending innovative design with advanced technology, we deliver immersive experiences that captivate players and elevate the gaming experience.

Services

More Information

Established in 2014 in Singapore, CYG is a leading software development company specializing in tailored information technology solutions for the Fintech and iGaming industry.

Services

More Information

Executive Committee

Calvin Eng Kiat Lim

Executive Chairman

Calvin Lim brings over twenty years of visionary leadership and strategic direction in software development and the gaming industry.

As a board member of Lady Luck GAMES since 2022, he has driven the company’s long-term growth, spearheading initiatives in fundraising, expansion, and market establishment in Asia. Calvin also serves as a director of DFNN, Inc., a publicly listed company in the Philippines, where he has been instrumental in shaping the company’s success since 2018.

Michael Chi Ho Li

CEO

With a passion for system building and integration, Michael drives success in software development for diverse industries.

Previous as the CEO of CYTechLAB, specializing in online gaming products and services, he leads with expertise. Previously CEO of DCG Inc., the DFNN group’s tech subsidiary, Michael also served as Senior Vice President at Nogle Limited, overseeing the development of BondLinc’s bond trading app.

Keat Wong

CFO

Keat Wong is an accomplished financial executive with extensive international experience at renowned firms such as KPMG and Deloitte. He has held leadership roles at global companies including Herbalife, CEVA Logistics, and C.H. Robinson.

As Group CFO, Keat brings his expertise in strategic growth and global expansion to Embark Group. Through streamlined processes and structured financial management, he continues to guide the company’s sustainable success, maximizing shareholder value.

Denise Cutajar

Head of People & Culture

Denise has over 15 years of experience in HR within the iGaming industry, beginning her career in Talent Acquisition and progressively expanding her expertise across various HR functions. Her specialization lies in building HR departments from the ground up, ensuring they operate as true business partners aligned with organizational objectives. As a member of the Executive Team, Denise is dedicated to championing employee advocacy while ensuring the Group’s strategic vision aligns seamlessly with its culture.

Olga Polishchuk

Head of Legal & Compliance

Former Chief Legal Officer at NETSOLID Investments, Olga is a senior corporate counsel in the iGaming industry. She was responsible for managing digital marketing projects in iGaming, esports, and sports betting across various markets. Olga had managed legal entities in the US, Malta, Estonia, UK, Canada, Hong Kong, and common law private assets.